When Alexa Chung first started being photographed in 2006, she almost instantly changed the way we dressed. A decade (and many peacoats, navy sweaters, thigh-skimming dresses, ballet flats and denim cut-offs) later, she is still one of the most copied style icons on the planet. There is a reason she has won the British Fashion Awards Style Icon Award three times (and counting).
Alexa has managed to turn her innate style into a business, of course, with sellout clothing collections for AG Jeans and Marks & Spencer, and now she’s preparing to launch her own fashion label this year. Something her most ardent admirers are marking into their diaries in indelible ink. We’ve never had such a clear-cut chance of paying homage to the style setter.
The secret to her enduring coolness, it seems, is always staying true to her trademarks, such as Peter Pan collars, leopard print, Converse sneakers, miniskirts and simple jumpers. Keep reading to see the 21 style rules we’re certain Alexa swears by.